- When you think of the introduction it helps to think about what your end goal is. What do you hope that people leave this talk thinking about, feeling? And sort of reverse engineering that to say okay, if that's where I want this all to end up what's the way to get into it? (gentle music) - An introduction is a place for you to clearly state your research and what people need to know to understand your research. To give your audience what they need to understand the body of the talk. I go back to the framework of who's my audience? What's my goal? What's my message? (digital beeping) - If I'm giving my presentation in a lab meeting I can tell for sure that most of my colleagues would know what I'm talking about. And then the introduction doesn't have to be very lengthy. - If I am giving a talk to a more general scientific audience let's say at a really big conference, I cannot assume that they are going to know about the process that I'm working in or even the organism that I'm working in. (gentle music) - What are the basic things that people need to know to be able to follow the research that I'm gonna be presenting? So for example, I worked on microtubules which are these little ropes inside the cells. Microtubules are really complex. The important thing for me to convey to the audience about microtubules is that there are these ropes but the ropes are slightly different at one end or the other so they're polar. There's what they call the plus end or the minus end. And these have slightly different structures. But I didn't go into too much detail. I just made it clear that understanding microtubules is really important for understanding a whole different, a whole slew of cellular processes. - Really build context to the research that you're doing and its implications. So that your audience can really walk away with that core message at the end of your talk. Right, and thus you're really achieving that goal of informing your audience about your research. (gentle music) There are many ways to structure an introduction. And one way that I like to structure my introduction is I start with a hook. I follow that with my research question. And I follow that with the so what? And then, I end with the background. (digital beeping) (uplifting music) You can start with a question. You know, asking the audience to think about something. Or a provocative statement, or a shocking statistic, or starting with a personal story. Like all of these are things that really encourage your audience to kind of lean in. (uplifting music) What's the research question? That will really help to set the stage for the research story that you're going to tell. You know that really helps to build the context. (uplifting music) So what? So why does your research matter? - Why should they sit down for half an hour, 10 minutes, one hour to continue listening to you? - What is it about this question that is of extreme importance to the broader community of science? (uplifting music) - This is what you need to know to understand what I'm working on. The experiments I've done and the implications of those experiments. - There's no recipe for this is the perfect type of introduction for a scientific talk. It's also going to depend on how long your talk is if you have a five minute talk your introduction has to be short. It has to be really concise and to the point. However, if you have an hour long talk you might have you know, 10, 15 minutes. The most important thing is keeping in mind your goal, your message, your audience and then thinking about what information, what background, what context is essential for my audience to understand what I'm gonna tell them later on. - Putting that effort into building a very coherent and complete introduction definitely pays off. It sets the stage for the rest of the talk. (gentle uplifting music)