- Knowing the goal of your talk is basically knowing what you want to accomplish with that talk. (slow music) - There are many goals that one could have, but I would say that the universal, fundamental goal of giving a research talk is to inform your audience about your research. - To teach them something new that you learned from the experiments that you did. That doesn't have to be the only goal. - Do you want to persuade? - Do you wanna inspire them? Do you wanna make them curious? You have to think about, what is it that you wanna accomplish? What do you wanna do with this talk? - Presentations have very different goals depending on who your audience is. (slow music) I did my PhD in animal behavior. I basically invited myself to give a talk at UCLA to a group that was interested in behavior, ecology, evolution, and culture. The goal was just debate and exchange. And so that's a very different presentation than when my goal was to get a faculty job. And I interviewed in some departments that were molecular cell development type audiences, who don't know anything about monkeys, or at least about their social behavior, and I'm trying to convince them that this is a new perspective, and that I can do the work. So the goal is persuasion. - Setting a goal really helps you to guide the rest of the presentation. It's that North Star that helps you stay focused, and helps keep the talk itself focused. (slow music)