Hi, my name is Anatol Kreitzer and today I'm going to be telling you about how concepts from business that you've learned about in this course are actually applied to your academic lab. So you've learned about the value proposition, in other words, why is the work important? And what is unique about the technology or the product? But this also applies to the academic lab. For example, is your lab primarily need-based, is it addressing a question? Or is it technology-based, are you developing new tools? So for my laboratory, we care a lot about systems neuroscience questions, such as how is movement organized and planned, and how is that disrupted in Parkinson's disease? In other words, my laboratory is primarily a need-based laboratory, but we of course rely on technology to address our questions. So we rely on both the why's and the what's. So for us, the what's of my research program are essentially the techniques and tools that we bring to bear on the questions. Now the questions, of course, are primary. But the techniques are absolutely critical. So for example, we use imaging technologies, we use electrical accordings from the brain, we do sophisticated behavioral measurements. And these are all the what's of my research program. But we didn't develop these tools myself. Instead we used them to focus on critical questions related to adaptive motor control and its disruption in movement disorders and diseases such as Parkinson's Disease. So, who are the stakeholders that I think about and care about most? Well, primary would be my peer scientists. So, as you saw when you thought about stakeholders in industry, there are also a set of stakeholders for academia. And research peers is solidly in the middle, and the reason that research peers are so fundamental is because they evaluate your work for almost all of your other stakeholders. So for example, when you want to publish a paper in a journal, that paper is going to be reviewed by your academic peers. When you want to get funded by the National Institutes of Health, for example, your peers are going to be reviewing your grants. Similarly, if you want to get promoted, you want your department chair to recognize your value, your department chair will actually get evaluations from your peers. Furthermore, if you want to get a good postdoctoral fellow applicants, those are going to be coming from the laboratories from your peers. So for me, my number one academic stakeholder is my academic research peers. However, individual stakeholders, such as my employees, are obviously treated quite differently. And I think my second most important stakeholder are the people in my laboratory itself. Because fundamentally, in order to run a successful laboratory -- similarly to run a successful business, one needs to have quality employees, and of course that is really the heart and soul of the laboratory. So next, we're going to talk about how the organizational context influences academic lab. Now you learned about how organizational context is important in the developmental cycle of a business and how it helps structure a particular enterprise. But in a laboratory, many of the same concepts apply. So for example, whereas in industry one might have a developmental cycle for various projects or drugs, or what have you, in the lab, one has academic projects that ultimately will become publishable units. And so, I have a number of people in my lab, probably about ten people. And each of those people is responsible for driving a particular project forward. Now I have projects really at all stages in my laboratory, I have projects in their very infancy, where it's really brainstorming ideas and coming up with interesting and exciting hypotheses. Often these are driven by people new to the lab. Now there are also projects that are sort of midway, where we've really explored questions and developed some fascinating pilot data, we may have even written some grants. But these projects have not come to fruition. And lastly, we have projects that are actually almost finished and we're in the final stages of preparing manuscripts, putting together figures, trying to get this work published. So in my laboratory, there's always various projects at different developmental stages and that is absolutely critical for continued productivity in the lab. And this is quite similar to business strategy, in which you want to have multiple products in the pipeline at all times. So I would say that I like to have roughly a regular turnover of people in the lab, so new students coming in every couple years, and therefore, new projects being developed every couple years. And that really ensures a continuous productivity. Now in terms of organizational capability, I've actually chosen to have my lab split about 50/50 between graduate students and postdocs. And we have two research support staff. And so this was actually a very intentional allocation of resources on my part. Graduate students, I think, are really the creative force in a laboratory. They bring new ideas, they're willing to take risks, and when they leave the lab, they don't take those projects with them. So they really help build your laboratory. In contrast, postdoctoral fellows come to the lab, they're already trained, they get projects up and running quickly. Usually they're a little more risk averse, so they tend to go after more solid projects, and when they leave the lab they actually take those projects with them. And that actually reduces really the sorts of topics you can work on in your laboratory. On the other hand, they tend to be a little more productive. So, I think it's really important to have a balance between these two types of people in the lab. Finally, the support staff is really an important and strategic decision, how many resources do you allocate towards supporting the either the graduate students or the postdocs in the lab? And because this really is a zero sum game, you have to figure out for any individual laboratory, how much resources should be devoted to supporting people in the lab. So, for me, in terms of strategy, I really am thinking about both near and long term strategies. In the near term, I'm mainly a project manager, I'm meeting with people regularly, trying to bring projects to completion, to publication. But at the same time, I have to be thinking five to ten years out. So this is really the long term vision of the laboratory, what new areas are we going to go into? What new techniques are coming online that we can bring to bear to really address really exciting questions? So, this is really a more long term vision, and I think you need to think about both of these things in parallel. And this really applies to both the business setting as well as the academic setting. Now finally, I think running an academic laboratory really does involve a number of tradeoff decisions regarding resource allocations. I alluded to one of those earlier, when I mentioned how much money should we devote to support staff versus primary researchers. But these sort of decisions come up all the time, for example, do you want to devote more resources to imaging, for example, do I want to buy a new microscope? Or do I want to devote more resources to electrophysiology, in recording from the brain? So this is just from my particular case, these are really fundamental decisions that impact the kind of data that you can acquire, and ultimately, the kinds of questions you can address. So really, you need to take into account your longterm strategic plan when you develop these sort of tradeoff decisions. So with that, thank you for listening and I hope I've illuminated some of the parallels between academia and industry strategy. Thank you.